Kylie Jenner goes braless in sheer white dress for fragrance campaign

Kylie Jenner went braless as she posed up a storm in a new fragrance campaign for her Kylie Cosmetics brand. 

The 28-year-old TV personality, who has been mourning the heartbreaking pᴀssing of her grandmother MJ Campbell, jumped to her main Instagram page over the past weekend to share a series of snaps to promote the new products. 

The beauty mogul announced to her followers that she will drop a fragrance trio called Mood Stones. 

In one image, Jenner could be seen leaning against large rocks while wearing a sheer white dress. 

The sleeveless ensemble contained a plunging neckline on the front and flowed down towards her ankles. 

The reality star’s long dark locks cascaded down behind her as the scent Cashmere Muse was written at the top of the image. 

Kylie Jenner, 28, went braless as she posed up a storm in a new fragrance campaign for her Kylie Cosmetics brand 

The beauty mogul announced to her followers that she will drop a fragrance trio called Mood Stones

Jenner also showcased her toned abs wearing a white bralette top as well as a ɴuᴅᴇ-colored skirt that clung to her figure. 

She rested her head on one of the rocks while sending a sultry gaze towards the camera. 

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The three bottles of the new fragrances were placed directly below her. 

The mom-of-two continued to flaunt her figure in a sleeveless, dark brown dress that was made of semi-sheer material. 

She struck a pose as a stream of sunlight shone down on her to promote the scent Velvet Brew. 

Jenner later sat on the flat portion of a rock and wore a champagne-colored, satin dress that was held up with thin straps that wrapped around her shoulders. 

Her hair was pushed back away from her face as she rested her head on her knees in the snap for the last scent called Blush Wood. 

A closeup image showed the TV personality holding the bottles up towards her face as she gazed at the camera. 

Jenner also showcased her toned abs wearing a white bralette top as well as a ɴuᴅᴇ-colored skirt that clung to her figure

The mom-of-two continued to flaunt her figure in a sleeveless, dark brown dress that was made of semi-sheer material

Jenner later sat on the flat portion of a rock and wore a champagne-colored, satin dress that was held up with thin straps that wrapped around her shoulders

‘Meet mood stones my NEW fragrance trio ✨,’ Jenner penned in the caption. ‘Whether you’re drawn to something fresh, soft, or bold, there’s a fragrance for every moment’

A warm blush was added to her cheekbones for a radiant glow while a ɴuᴅᴇ-colored, matte tint was worn on her lips for a finishing touch. 

‘Meet mood stones my NEW fragrance trio ✨,’ Jenner penned in the caption. ‘Whether you’re drawn to something fresh, soft, or bold, there’s a fragrance for every moment.’ 

The scents will drop on the Kylie Cosmetics website on July 30 and will become available in Ulta Beauty stores on August 2. 

The prices for the fragrances range from $29-$68. 

Jenner also offered fans descriptions of each scent in the caption of the recent post. 

Cashmere Muse is ‘a fresh floral musky scent with notes of bergamot, frangipani, and salted musk. clean, bright, and completely serene.’

Blush wood offers ‘a soft woody floral scent with notes of rose, honeysuckle, and cedarwood. airy, warm, and effortlessly romantic.’ 

And Velvet Brew is a bolder scent of ambery spice with ‘notes of hazelnut, orange blossom, and coffee. smooth, deep, and a little mysterious.’

Daily Mail has reached out to reps for Jenner for comment, but has yet to hear back. 

The scents will drop on the Kylie Cosmetics website on July 30 and will become available in Ulta Beauty stores on August 2. The prices for the fragrances range from $29-$68

‘Growing up, my mom had the most beautiful array of fragrances,’ Jenner told Vogue back in 2024; seen in 2022 in NYC 

The star, who is currently dating actor Timothee Chalamet, has previously released scents for her beauty brand including the Cosmic Kylie Jenner fragrance line.

‘Growing up, my mom had the most beautiful array of fragrances,’ Jenner told Vogue back in 2024. 

‘She gravitated toward one specifically, which was very floral. That’s a core fragrance memory for me, I can smell it now.’ 

The model added, ‘At other points in my life, fragrance was just something fun for me to do. Now, it’s part of my idenтιтy.’ 

Jenner has been keeping busy and recently attended the World Cup Final with Chalamet on July 19 in New Jersey. 

The couple, who were first romantically linked in 2023, sat closely next to each other in a VIP area at the stadium to watch the match between Spain and Argentina. 

Only days before, Jenner’s grandmother Mary Jo Campbell pᴀssed away at the age of 91 on July 16. Campbell was the mother of matriarch Kris Jenner. 

Jenner has been keeping busy and recently attended the World Cup Final with Chalamet on July 19 in New Jersey (seen above)

A death certificate revealed that Campbell pᴀssed away of acute cardiopulmonary arrest after a months-long battle with metastatic lung cancer, per Us Weekly. 

Over the past weekend, the Kardashian-Jenner clan traveled to La Jolla, California for Campbell’s celebration of life which took place at the La Valencia H๏τel. 

The star’s mother as well as sisters Kim, Kourtney and Khloe were in attendance with some of their children. 

Jenner was joined by Chalamet at the celebration of life, as well as Kendall Jenner and her boyfriend Jacob Elordi, although all four were not pH๏τographed at the gathering. 

The celebration of life was held inside the bar area of the H๏τel and lasted around three hours, TMZ reported. 

As guests left the gathering, they were given ‘Celebration of Life memory books.’ 

Only days before, Jenner’s grandmother Mary Jo Campbell pᴀssed away at the age of 91 on July 16. Campbell was the mother of matriarch Kris Jenner

Jenner took to her Instagram stories to show throwback pH๏τos of Campbell from over the years being projected onto a large screen

Other attendees included Scott Disick, Khloe’s BFF Malik Haqq and her ex Tristan Thompson. 

The heartbreaking way that Jenner remembered her late grandmother was also recently revealed. 

She took to her Instagram stories to show throwback pH๏τos of Campbell from over the years being projected onto a large screen. 

Family members also paid tribute to Campbell on what would have been her 92nd birthday on July 26.